01
H
H
M
M
02
- ⚠
- ⚠
- ⚠
- ⚠
- ✓
- ✓
- ✓
- ✓
| H | ||
| HE | ||
| HM | ||
| H | ||
| H | ||
| H | ||
| H | ||
| M | ||
| M |
03
04
TAM
SAM
SOM
| 274,070 FY2023 | H | |
| 110,297 FY2023 | H | |
| ~23,290 2024 | H | |
| ~20,000 est. | M | |
| M | ||
| ~450,000–500,000 | E |
05
| カルテ | LINE | ||||||
|---|---|---|---|---|---|---|---|
| Kanzashi | Yes | Yes | |||||
| Yes | ¥3,980 | ||||||
| Yes | |||||||
| Yes | — | ||||||
| Yes | ¥4,680 | ||||||
| LiME | Yes | Yes | |||||
| Beauty Merit | Yes | Yes | |||||
| Square / STORES / 他 | ¥0〜66k | ||||||
| Misé | Yes | Yes | Yes |
| Hot Pepper Beauty | ~¥25k → ¥200–300k+ | — | 6–12mo | |
| Salon Connect | ¥3,980 | ¥0 | — | |
| Kanzashi | from ¥5,500 | 3mo min | ||
| Reservia | ¥21,000–33,000 | ¥100,000 | ||
| SunnyPoint | ¥2,900+ | ¥20,000 | — | |
| Pepami | ¥4,680 | ¥0 | ||
| LiME | ~¥1,020–2,900+ | ¥0 | — | |
| Beauty Merit | — | |||
| Misé（提案） | ¥0 → ¥4,980 → ¥9,980 | ¥0 |
06SWOT
S
W
O
T
07PESTEL
08
09
¥0/mo
¥4,980/mo
¥9,980/mo
¥4,980/mo
10
¥72,000
¥6,000 × 12
80%
¥57,600
¥72,000 × 80%
LTV
¥160,000
LTV : CAC
~4.0 : 1
¥160,000 ÷ ¥40,000
~8.3 mo
¥40,000 ÷ ¥4,800/mo
11
A ·
0–6mo
0–6mo
B ·
6–18mo
6–18mo
C ·
18–36mo
18–36mo
D ·
36mo+
36mo+
—
CAC < ¥40k
12
| FY2026 | FY2027 | FY2028 | FY2029 | FY2030 | |
|---|---|---|---|---|---|
| 400 | 1,500 | 4,000 | 8,500 | 15,000 | |
| 72,000 | 74,000 | 76,000 | 78,000 | 80,000 | |
| ARR (¥) | 28.8M | 111M | 304M | 663M | 1,200M |
| MRR (¥) | 2.4M | 9.25M | 25.3M | 55.3M | 100M |
| 23.0M | 88.8M | 243M | 530M | 960M | |
| OPEX (¥) | 90M | 160M | 280M | 460M | 720M |
| (67M) | (71M) | (37M) | +70M | +240M |
LTV
LTV : CAC
13
| 0–3mo | |||
| 3–9mo | |||
| 9–18mo | |||
| 18–36mo |
14
| # | ||||
|---|---|---|---|---|
| R1 | ||||
| R2 | ||||
| R3 | ||||
| R4 | ||||
| R5 | ||||
| R6 | ||||
| R7 | ||||
| R8 |
15
30% → 45%+
≥ 5–8%
<3% → <1.3%
≥3:1 / ≤12mo
LTV:CAC / CAC payback
80% / >0.75
15,000
¥1.2bn
16